The perfect partnership: SEO and content marketing

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The world of digital marketing moves fast, and if you’re not paying attention, you might miss out on some of the most important advances and trends in content marketing. One such trend that’s sure to have massive impacts on content strategies this year is search engine optimization. In fact, when you look at the two industries together, it’s clear that they are perfect partners – one side isn’t complete without the other, and vice versa.

Know the basics 

SEO search engine optimization is the process of getting traffic from the free, organic, or editorial search results on search engines like Google, Bing, Yahoo!, etc. It can be done through both on-page and off-page tactics. The goal is to achieve the highest possible ranking position and to stay ahead of the competition.

Content marketing is essentially the creation of content that is then shared on social media platforms to draw attention to a company or product. It can be used as an effective way to reach consumers and create brand awareness. You can use content marketing to increase your site’s SEO ranking, by getting links from other websites, writing posts with keywords in them, optimizing images with keywords, using rich snippets in the title tags of pages, and more.

What is content in this context? 

The first thought that comes to mind are articles and texts, but we are also talking about materials such as:

  • movies / videos,
  • webinars,
  • paintings / illustrations,
  • comics,
  • e-books,
  • reports, charts, infographics,
  • podcasts,
  • brochures,
  • interviews,
  • white papers,
  • case study,
  • newsletters.

Benefits

Content marketing is becoming a staple for any marketing strategy. Consumers are used to getting what they want at the touch of a button, regardless of where that may be. If your company’s website isn’t giving them what they want, then you’re risking being left in the dust by competitors. Put an emphasis on search engine optimization as well as content marketing in order to ensure you get noticed. Thanks to this connection, you will ensure constant, regular traffic on the website. Remember, however, that nothing happens overnight, it takes a bit of work and patience. By creating substantive and reliable content, you step by step strengthen your authority in the industry you deal with. The resultant of the described benefits are leads, i.e. a potential base of recipients who have a high chance of becoming customers, giving us sales opportunities.

About what you can not forget?

Study your target audience

Make sure you know your target audience. Understanding who they are, what they like, what frustrates them, and more will give you a strong foundation to work from when creating content. It’s essential that you make an effort to understand your audience before you put pen to paper because this knowledge will be the backbone of your brand message.

Write an SEO-friendly headline first

Think about your headline as a sales pitch to get people to take the time to read your post. If you’re using keywords like most important or top 10, you’re making it harder for search engines to find. Keep it natural- don’t add keywords in the headline. And keep content tightly focused on a single topic so readers can easily scan your post and know what they’ll find in your blog.

Create quality content

Quality content should be the foundation of any online marketing strategy. These days, you need to have both optimization and content marketing strategies in place if you want to create a solid plan for promoting your company or product. These two concepts are connected on many levels because they both focus on quality content creation. All you need is specific keywords that potential customers might use when searching for products or services and useful information that people can read and enjoy, which will make them interested in your business. 

Reach out to influencers

Creating content is time-consuming. It can take days, weeks, or even months of research to create one piece of original material. Depending on the type of content you’re creating, it may not be the best investment to generate your own content when you could work with others that are able to do so for a fraction of the cost. This is where influencers come in. Influencers usually specialize in certain areas such as food, beauty, entertainment, or technology.

Think about working with copywriter

A copywriter is a skilled professional who will help you with your content. You don’t have to do it all on your own, so why not reach out to one? SEO agency copywriting servives will be able to write articles, blog posts, and even press releases for you. Plus, they’re going to be more focused on the reader experience than you are because that’s their job!

Wrapping up

(Just like when two great musicians come together to create a masterpiece, SEO and content marketing work hand-in-hand. If your business is unable to use either of these tools, it could put you at a disadvantage against competitors who do. Although they are both very different, there are plenty of similarities between the two that make them an ideal team. 

(fot. pexels.com)

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